Not every product is a necessity, but that doesn’t mean customers can’t feel like they need it. The best-selling products don’t just sit there waiting for buyers; they tap into emotion, urgency, and desire. Here’s how to make your products feel like an absolute must-have so customers can’t resist hitting “Add to Cart” or buying on the spot at a market.

1. Solve a Problem (Even a Fun One!)

💡 Products that solve a problem, even small everyday ones, are easier to sell.

✅ Make life easier – Example: My Lactaid pill case went viral because it solved a problem for lactose-intolerant people who always need their meds on hand. ✅ Offer convenience – Portable, easy-to-carry, or multipurpose products feel more useful. ✅ Make it feel like a game-changer – Even fun products solve a “problem.” Example: A sassy sticker can solve the “boring laptop” problem!

💡 Stat: 89% of customers choose brands that offer solutions to their needs. (Source)

🔗 How problem-solving drives product demand

2. Tap Into Emotion & Identity

💡 People buy products that make them feel something or reflect who they are.

✅ Create products that resonate with their personality – Example: My brand is queer, sassy, and unapologetic, which speaks directly to my audience. ✅ Use humor or nostalgia – Example: My “I got my lobotomy at Limited Too” pill case taps into childhood nostalgia with a dark humor twist. ✅ Make it feel personal – Products with messages, inside jokes, or niche references create instant emotional attachment.

💡 Stat: Emotionally connected customers have a 306% higher lifetime value than those who don’t feel connected. (Source)

🔗 How emotions influence buying decisions

3. Use Scarcity & Exclusivity to Create Urgency

💡 If something feels rare or limited, people want it more.

✅ Limited-edition releases work – Example: My limited ArtVend colors sell out fast because people don’t want to miss out. ✅ Short-time availability creates urgency – Example: Pre-orders make people act fast before a product disappears. ✅ “Market-only” exclusives boost in-person sales – Example: “Only available at this event!” pushes hesitant buyers to purchase now.

💡 Stat: Scarcity marketing increases the likelihood of a purchase by 200%. (Source)

🔗 How scarcity increases desire

4. Make Customers Feel Like They’re Getting a Deal

💡 People love feeling like they’re winning. Offer value in a way that feels irresistible.

✅ Bundle deals encourage bigger purchases – Example: My 4 for $10 sticker deal makes people buy more stickers every time. ✅ Give freebies instead of discounts – Example: “Spend $35, get a free tote bag!” feels like a better deal than just taking $5 off. ✅ Use strategic pricing – If you offer three options, most people will pick the middle-priced one.

💡 Stat: Customers spend 67% more when they believe they’re getting an exclusive deal. (Source)

🔗 Why perceived value influences buying

5. Build Hype & Social Proof

💡 People want what other people are excited about.

✅ Showcase customer reviews & best-sellers – Example: If something is my #1 product, I make sure people know that! ✅ Let influencers or affiliates help spread the word – Social proof builds trust. ✅ Make a big deal out of launches – Example: My countdown posts & VIP pre-orders for ArtVend builds excitement and demand.

💡 Stat: 92% of customers trust peer recommendations more than branded content. (Source)

🔗 How social proof drives purchasing behavior

6. Make the Buying Process as Easy as Possible

💡 Customers won’t buy if the process feels difficult or confusing.

✅ Have clear, easy-to-read signage at markets – Customers should see prices & deals immediately. ✅ Offer multiple payment options – I accept cash, card, Venmo, Apple Pay, PayPal, and Zelle to avoid missed sales. ✅ Streamline online shopping – Reduce checkout steps and make sure shipping policies are easy to find.

💡 Stat: 69% of online shopping carts are abandoned due to a complicated checkout process. (Source)

🔗 How to simplify checkout & increase conversions

Make Your Products Feel Irresistible

📌 Solve a problem (or just make life more fun). Customers are drawn to products that make them feel like they need them.
📌 Tap into emotion. Use humor, nostalgia, and personality to create strong connections.
📌 Create urgency. Limited-edition, pre-orders, and market exclusives drive quick decisions.
📌 Make customers feel like they’re winning. Bundles, freebies, and strategic pricing encourage bigger purchases.
📌 Build social proof & hype. Show what’s popular and get people excited.
📌 Remove barriers to buying. Keep checkout simple, signage clear, and payment options flexible.

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